As the distribution and consumption of music has increasingly “gone online,” commercial streaming platforms are taking on important roles as gatekeepers, standardizers and knowledge producers regarding music and artistry. This specific subproject focuses on streaming services roles in organizing, evaluating and displaying music and explores how such practices have effects within the music industry. The research also pays special attention attention to how such contextualizing practices often take place at the intersection between knowledge production in the form of “expert” or “editorial” contextualizations, as well as knowledge production in forms aided by algorithmic tools. The study will primarily be conducted through participant observation ”within” streaming software, and by doing deep-interviews with people working within both the streaming and music sphere. Together, these inquiries are aimed at generating a ‘thick description’ of the actions and architechtures around streaming platforms, offering wider insights into digital technologies capacities of steering human action.